One of my first pitch wins for VCCP (I led pitch proposal and presentation) was with Travelopia for VCCP’s first optimisation projects.

A CRO roadmap was developed and test design focussed on optimising different stages of the user journey:

 

Arrive - Reducing the bounce for new and returning visitors 

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Browse - Increasing the proportion of visitors viewing destination, hotel and itinerary pages 

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Convert - Increasing the proportion of visitors requesting a quote or brochure.

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Tests were designed, deployed and measured in sprints, ensuring that Hayes & Jarvis generated quick learnings.  

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Successful activity was added to the product backlog and rolled-out in time for peak trading, ensuring that site engagement and lead generation was fully optimised.