I’m a design executive specialising in scaling product organisations,
transforming user experience, and driving measurable business growth
across global platforms.
 

With 20+ years of experience across Amazon, HSBC, Vonage, and high-growth scaleups, I’ve built and led design teams of 45+, embedded design into
product strategy, and delivered outcomes that directly impact revenue, conversion, and engagement.

 

My work has delivered:

• 220%+ increases in conversion through UX optimisation  

• $5B+ revenue contribution across global product ecosystems  

• 60%+ growth in new paying customers through platform transformation  

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I operate at C-suite level, partnering with CEOs, CPOs, and CTOs to shape product strategy, scale design maturity, and align UX with commercial outcomes.