World Wide Hide was a rare project for me as it was for a digital brand campaign that was not for a long term product or app but instead for a seasonal outcome that had the primary goal of driving engagement and brand awareness.

Physical connection had been restricted by the global pandemic and so we decided the Easter campaign would set out to connect people across the UK through the power of generosity.

Using Google Maps Street View, the hider could hide an easter egg anywhere in the world and then share a personalised clue with a loved one to help them find their egg. The recipient will then be sent the clues to help them find the virtual Easter Egg. 

The project was originally intended to be restricted to the UK only and focus on giving and receiving actual Easter Eggs but the client reaction was so overwhelmingly positive that we had to refocus to a global launch that had a change in scope and retail purchase intention. 

Show you care, hide it